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Projects

Featured projects

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Tesco

Driving digital Customer Support Strategies, increasing user satisfaction, reducing operational costs by thousands of pounds a year while mentoring junior UX and UI designers.

Led the introduction of AI in the Customer Service support area.

Collaboration on the creation of a new business proposition that will bring millions of revenue in the first year.

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Costa Coffee

Enhancing the digital experience for over 6 Million Costa Club Members as well as leading the design of the newest global-facing digital product at Costa Coffee. 

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Gamification implementation that led to +12% new app users and +20% engagement​.

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Physician's Education Platforms

Designing trustworthy, user centred interfaces that supports physicians in making informed treatment decisions, ensuring patients have access to the latest therapies available. Ultimately increasing user acquisition and retention 3x, as well as increased sponsorship.

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Family leisure marketplace

Leading the product vision and strategy, validating ideas and guiding UX research, prototyping, usability testing, and UI design. Managing a multidisciplinary team of developers, designers, and marketers, I ensured seamless collaboration to achieve our goals effectively.​.

© 2025 by Alejandra Ward UX and UI Designer / London - Xperience Studios LTD

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