About

Adaptability, communication, empathy, problem-solving and teamwork

Hi! I'm Alejandra, a Lead Product designer living in London with 10+ years of experience within the design industry.

I like to design intuitive user interfaces and user experiences for apps, websites and digital software that provide relevant and meaningful experiences to the users. I love team collaboration and design thinking workshops.

I am also a taco lover & a Hanson fan (yes, Mmmbop!) .

Download CV

Experience

Lead Product Designer - Contract

Tesco | UK | Aug 2022 - Present

Led the team and successfully completed the migration of old platforms into a new one, resulting in a 20% reduction in IT costs and an increase in user satisfaction.
Optimised customer journeys across all channels.
Worked on a new business proposition that will be launched later this year, which is expected to generate millions in sales in the first year.

Senior Experience Designer - Contract

Costa Coffee | UK | Aug 2021 - Jun 2022

Led the design of the newest global-facing digital product at Costa Coffee.
Collaborated with cross-functional teams to develop and apply the rebrand across all digital platforms, resulting in a more consistent and cohesive user experience.
Collaborated with designers and engineers to develop a new design system that will be used to create future digital products at Costa Coffee.
Successfully implemented the new calorie system on the Costa Coffee App, making it easier for customers to make informed choices about their food and drink.
Successfully implemented the new gamification experience, increasing customer satisfaction.

Senior UX/UI Designer
Phase II & SES | UK | Nov 2018 - Aug 2021.

Ran multiple products in the Healthcare space; across news/research, data analysis products, patient & HCPs educational programs & Pharmaceutical companies.
Overhauled the design of the premium products leading to an increase in sponsorships and user retention.

Digital Designer
LEAP - Legal Software | UK | Feb 2018 - Nov 2018.

Worked closely with the marketing manager producing online and offline material specific to the company’s requirements.

Co-Founder - Product Designer

A Donde Ir Con Niños.com | Mexico | 2016 -2018.

Led the product vision and set the product direction.
Successfully validated the idea through user research and market analysis.
Directed the UX research, prototype, usability tests, and UI design.
Managed a small team of developers, designers, and marketers to bring the product to market.
Grew the website to over 50,000 monthly visits in one year.

Founder
Taco toons | Mexico | 2012 -2018.

Conducted qualitative user research to identify the needs and interests of Mexican travellers.
Designed and developed a line of souvenirs that were both visually appealing and culturally relevant.
Managed a team to bring the product to market, including sourcing suppliers, negotiating contracts, and managing inventory.
Sold the products to key retailers across various Mexican territories.

Creative and freelance graphic designer
The Wire Room & Concepto | Mexico | 2008 -2016.

Concept + Idea Generation
Catered to a range of clients in a variety of digital mediums
Managed teams and supervised projects.