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Selected work

A selection of AI, enterprise and consumer products focused on simplifying complexity and delivering measurable impact.

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AI WORKFLOW

Designing trusted AI workflows for millions of customer conversations

Introducing human-in-the-loop AI into Tesco’s Customer Engagement platform to reduce operational effort, increase data quality and maintain colleague trust.

£1m+
Annual value

66%
Reduction in wrap-up time

~100
Agent hours saved a day

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ENTERPRISE SYSTEMS

Enterprise Platform Consolidation

Unifying fragmented internal systems for 22 million Clubcard users.

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CUSTOMER TRUST & MONETISATION

Retail Media & Video Advertising

Introducing new commercial formats without disrupting customer trust.

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HEALTHCARE PLATFORMS

Physician Education Platform

Scalable multi-tenant platform across 8+ therapy areas.

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ENTREPRENEURIAL

50k+ User Platform

Built a family discovery platform from 0 to 1.

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UX/UI · SELF-SERVICE

Multilingual Airport Kiosk

Designed an end-to-end ordering experience for time-pressured airport customers.

© 2026 by Alejandra Ward UX and UI Designer / London - Xperience Studios LTD

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