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Selected work

A selection of AI, enterprise and consumer products focused on simplifying complexity and delivering measurable impact.

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AI WORKFLOW

Designing trusted AI workflows for millions of customer conversations

Introducing human-in-the-loop AI into Tesco’s Customer Engagement platform to reduce operational effort, increase data quality and maintain colleague trust.

£1m+
Annual value

66%
Reduction in wrap-up time

~100
Agent hours saved a day

© 2026 by Alejandra Ward UX and UI Designer / London - Xperience Studios LTD

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