Taco Toons - Souvenirs
PRODUCT DESIGN - FOUNDER
Designing modern mexican souvenirs
PROBLEM STATEMENT
Tourists are in search of memorable mementos to cherish their vacation memories. These keepsakes must be effortlessly portable, resilient, and lightweight.
MY ROLE
Independently developed my dissertation project into a successful souvenir brand that was sold in the most important airports across Mexico from 2012 to 2018.
Personally handled the brand design, the product design and product development. Managed a team to get the product to market, pitched and sold the products to key retailers across various Mexican territories.
RESEARCH
Technique: Qualitative user interviews
Target Audience: Tourists at the airport
RESEARCH RESULTS
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The users look for something memorable that reminds them of their visit.
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The users mentioned 3 things that remind them of Mexico:
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The food
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Mariachis
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Beach
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The users want a souvenir that is easy to transport, lightweight and affordable.
USER PERSONA
PRODUCT
After analysing the user research results we designed a modern, fun and creative Mexican souvenirs based on the world recognised Mexican tacos.
The product is light, easy to transport, memorable and competitively priced within the market.
