Taco Toons - Souvenirs
Industrial Product Design - Brand Owner
Create a mexican souvenir
Tourists look for something memorable to remember their holiday, it needs to be easy to transport, unbreakable, lightweight.
Independently developed my dissertation project into a successful souvenir brand that was sold in the most important airports across Mexico from 2012 to 2018.
Personally handled the brand design, the product design and product development. Managed a team to get the product to market, pitched and sold the products to key retailers across various Mexican territories.
Technique: Qualitative user interviews
Target Audience: Tourists at the airport
The users look for something memorable that reminds them of their visit.
The users mentioned 3 things that remind them of Mexico:
The users want a souvenir that is easy to transport, lightweight and affordable.
After analysing the user research results we designed a modern, fun and creative Mexican souvenirs based on the world recognised Mexican tacos.
The product is light, easy to transport, memorable and competitively priced within the market.