Taco Toons - Souvenirs
Industrial Product Design - Brand Owner
CHALLENGE
Create a mexican souvenir
PROBLEM STATEMENT
Tourists look for something memorable to remember their holiday, it needs to be easy to transport, unbreakable, lightweight.
MY ROLE
Independently developed my dissertation project into a successful souvenir brand that was sold in the most important airports across Mexico from 2012 to 2018.
Personally handled the brand design, the product design and product development. Managed a team to get the product to market, pitched and sold the products to key retailers across various Mexican territories.
RESEARCH
Technique: Qualitative user interviews
Target Audience: Tourists at the airport
RESEARCH RESULTS
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The users look for something memorable that reminds them of their visit.
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The users mentioned 3 things that remind them of Mexico:
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The food
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Mariachis
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Beach
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The users want a souvenir that is easy to transport, lightweight and affordable.
USER PERSONA
PRODUCT
After analysing the user research results we designed a modern, fun and creative Mexican souvenirs based on the world recognised Mexican tacos.
The product is light, easy to transport, memorable and competitively priced within the market.
