top of page

Tesco PLC

Overview

As Lead Product Designer in the Loyalty and support team at Tesco PLC, I mentored junior team members across UX and UI. Worked cross functionally with business partners, stakeholders, PMs, dev teams and CSMs.

​Led the introduction of AI in the Customer Service area as well as the integration, optimisation and migration of legacy software into a unified platform.

shutterstock-1933399409_302137.webp
morflax-studio (3).png

Enterprise SaaS Redesign

(Customer Engagement Centre)

Leading the integration and optimisation of legacy software used by the CSMs into a unified system to help serve the more than 22 million Clubcard customers.

AI-Powered Call Summarisation Tool

AI-powered call summarisation tool that cut agent call logging time by 66% and achieved 95% accuracy, streamlining customer support at Tesco.

image.png

New business proposition

Supporting the returns and refund process for both the app and web platforms of a new business proposition. (Waiting for release)

morflax-studio (6).png

Online manual refunds

(Customer Engagement Centre)

At Tesco’s Customer Engagement Centre (CEC), agents processed manual refunds across multiple systems, making the task slow and error-prone. I designed and optimised a solution that integrated refunds into OneCEC, streamlining the process and reducing agent effort.

© 2025 by Alejandra Ward UX and UI Designer / London - Xperience Studios LTD

bottom of page