£1m+
Annual operational value delivered
£425k
Platform savings contribution
50k+
Platform users
Selected work
AI WORKFLOWS
Designing trusted AI workflows for millions of customer conversations
Introducing human-in-the-loop AI into Tesco’s Customer Engagement platform to reduce operational effort, increase data quality and maintain colleague trust.
£1m+
Annual value
66%
Reduction in wrap-up time
~100
Agent hours saved a day
About
I design products where complexity, technology and human behaviour meet.
I’m a Senior Product Designer with 15+ years’ experience creating enterprise platforms, AI-assisted workflows and customer experiences used at scale.
My work focuses on turning complex systems into simple, trusted experiences, from improving operational workflows and consolidating fragmented platforms, to designing new digital capabilities that balance customer needs with business growth.
I’ve worked across SaaS, healthcare, retail and consumer products, partnering closely with product, engineering and business teams to move from ambiguity to measurable outcomes.
Alongside my product design work, I’ve founded and scaled my own digital products, bringing an entrepreneurial perspective to strategy, prioritisation and decision-making.
