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Costa Coffee's Gamification

iOS & ANDROID • PRODUCT DESIGN

Gamification experience design iOS & Android

OVERVIEW

Costa Coffee is consistently seeking innovative ways to connect with and reward its customers. To enhance customer engagement, the company envisioned a new gamification experience aimed at fostering a deeper connection with its clientele.

During this project, I worked alongside an external agency, stakeholders, product owner and developers.

MY ROLE​

Senior Product Designer

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PROBLEM STATEMENT

Design a gamification experience for Costa Coffee to enhance customer engagement and loyalty, addressing the need for increased foot traffic, brand awareness, and customer retention amidst a competitive coffee market landscape.

WIREFRAMES

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RESULTS
 

  • New app consumers up +12%.

  • Registrations up +14% 

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