The online marketplace for family leisure
RESPONSIVE WEB & WEB APP • PRODUCT DESIGN & CREATIVE DIRECTOR
Design the MVP, iterate and improve features based on user insights, user testing, data and business goals.
Company: A Donde Ir Con Niños
Location: Mexico
Team: Full stack developer, Stakeholders, Product Designer (me), Social media/marketing team
Tools: Adobe creative suite, Sketch, Invision, Survey Monkey, optimalworkshop.com
Results:
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Brand established and recognised
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Increased user acquisition and retention- 50,000 users a month
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Increased social media followers- 40,000 facebook followers in 1 year
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First place on google search
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Increased revenue
ABOUT THE CLIENT
A dónde ir con niños.com (Where to go with kids) is the first online web platform that helps parents of young children discover and book new, fun activities to do with their kids in Mexico City.
MY ROLE
I joined the project from the start. Helped validate the idea, conduct qualitative and quantitative user and stakeholder research, user testing, market research, brand design and management, MVP and second version design and release.
PROBLEM STATEMENT
Parents constantly worry about how to keep the kids active, away from screen time and want to do things that help them bond with them but there isn’t one place where parents can find new, fun, different activities to do with kids without having to search all over the internet. It is frustrating and time consuming to try to find this information.
Methods:
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Competitor / Market analysis
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Stakeholder interviews
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Qualitative user Interviews
Research goals:
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Identify the users needs, behaviour patterns, pain points and tools they use.
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Recognise the company goals and needs
RESEARCH
Analysis
I use a combination of different techniques to make informed decisions.
Techniques:
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Card sorting
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User journeys
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Flow diagrams
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Affinity maps
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User persona
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Feature prioritization
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User testing
VERSION 1.0
A simple but effective MVP version was launched in April 2016. It allowed the company to gather traction and attract users.
VALUE PROPOSITION
A Dónde Ir Con Niños.com is the go-to platform for parents to discover fun and different activities to do with their kids, all in one place, in a simple and efficient way.
Features
VERSION 2.0
After conducting quantitative user research, stakeholder interviews, and market research, we identified the next set of key features that provided a better user experience increasing user retention and revenue.
VALUE PROPOSITION
A Dónde Ir Con Niños.com is the go-to marketplace for parents to discover and book amazing activities to do with their kids, all in one place, in a simple and efficient way.
Parents will only get tailored relevant information according to their family's needs.
At the same time, activity providers will be able to reach their target audience easily and manage their bookings in one efficient platform.
1
Company login
Event organiser are able to upload new events and control the number of places available for their event
2
User login
Personalisation. The user can see the events that suit their family without having to look for them
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Fast access buttons
The user can view the upcoming events in the next 2 days and the weekend
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Calendar search
The user can find events for a certain date easily
5
Responsive
Ensure users have a good experience that is independent of the device used to view the site.
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