The online marketplace for family leisure
RESPONSIVE WEB & WEB APP • PRODUCT DESIGN & CREATIVE DIRECTOR
Design the MVP, iterate and improve features based on user insights, user testing, data and business goals.
Company: A Donde Ir Con Niños
Team: Full stack developer, Stakeholders, Product Designer (me), Social media/marketing team
Tools: Adobe creative suite, Sketch, Invision, Survey Monkey, optimalworkshop.com
Brand established and recognised
Increased user acquisition and retention- 50,000 users a month
Increased social media followers- 40,000 facebook followers in 1 year
First place on google search
ABOUT THE CLIENT
A dónde ir con niños.com (Where to go with kids) is the first online web platform that helps parents of young children discover and book new, fun activities to do with their kids in Mexico City.
I joined the project from the start. Helped validate the idea, conduct qualitative and quantitative user and stakeholder research, user testing, market research, brand design and management, MVP and second version design and release.
Parents constantly worry about how to keep the kids active, away from screen time and want to do things that help them bond with them but there isn’t one place where parents can find new, fun, different activities to do with kids without having to search all over the internet. It is frustrating and time consuming to try to find this information.
Competitor / Market analysis
Qualitative user Interviews
Identify the users needs, behaviour patterns, pain points and tools they use.
Recognise the company goals and needs
I use a combination of different techniques to make informed decisions.
A simple but effective MVP version was launched in April 2016. It allowed the company to gather traction and attract users.
A Dónde Ir Con Niños.com is the go-to platform for parents to discover fun and different activities to do with their kids, all in one place, in a simple and efficient way.
After conducting quantitative user research, stakeholder interviews, and market research, we identified the next set of key features that provided a better user experience increasing user retention and revenue.
A Dónde Ir Con Niños.com is the go-to marketplace for parents to discover and book amazing activities to do with their kids, all in one place, in a simple and efficient way.
Parents will only get tailored relevant information according to their family's needs.
At the same time, activity providers will be able to reach their target audience easily and manage their bookings in one efficient platform.