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Adaptability, communication, empathy, problem-solving and teamwork

About me

Hi! I'm Ale Ward, a Senior Product designer living in London with 10+ years of experience within the design industry.

I like to design intuitive user interfaces and user experiences for apps, websites and digital software that provide relevant and meaningful experiences to the users. I love team collaboration and design thinking workshops.

I am also a taco lover & a Hanson fan (yes, Mmmbop!) .


Senior Experience Designer - Contract

Costa Coffee | UK | Aug 2021 - Present

  • Led the design of the newest global-facing digital

    product at Costa Coffee.

  • Collaborated on the development and application of the

    rebrand on all the digital platforms (App, Express, Self

    Order Kiosk & Web)

  • Collaborated on the development of the new design


  • Implemented the new calorie system on App (iOS, Android)

Senior UX/UI Designer
Phase II & SES | UK | Nov 2018 - Aug 2021.

  • Ran multiple products in the Healthcare space; across news/research, data analysis products, patient & HCPs educational programs & Pharmaceutical companies.

  • Overhauled the design of the premium products leading to an increase in sponsorships and user retention.

Digital Designer
LEAP - Legal Software | UK | Feb 2018 - Nov 2018.

Worked closely with the marketing manager producing online and offline material specific to the company’s requirements.

Product Designer / Creative Director
A Donde Ir Con Niñ | Mexico | 2016 -2018.

  • Led the product vision and set the product direction

  • Managed a small team. and directed the UX research,

    prototype, usability tests and UI design.

  • Successfully validated the idea.

Senior Creative
The Wire Room | Mexico | 2012 -2016.

  • Led the product vision and set the product direction

  • Concept + Idea Generation

  • Catered to a range of clients in a variety of digital mediums

  • Managed teams and supervised projects.

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