Resume

Adaptability, communication, empathy, problem-solving and teamwork

About me

Hi! I'm Ale Ward, a Senior Product designer living in London with 10+ years of experience within the design industry.

I like to design intuitive user interfaces and user experiences for apps, websites and digital software that provide relevant and meaningful experiences to the users. I love team collaboration and design thinking workshops.

I am also a taco lover & a Hanson fan (yes, Mmmbop!) .

Download CV

Experience

Senior Experience Designer - Contract

Costa Coffee | UK | Aug 2021 - Present

Led the design of the newest global-facing digital

product at Costa Coffee.
Collaborated on the development and application of the

rebrand on all the digital platforms (App, Express, Self

Order Kiosk & Web)
Collaborated on the development of the new design

system
Implemented the new calorie system on App (iOS, Android)

Senior UX/UI Designer
Phase II & SES | UK | Nov 2018 - Aug 2021.

Ran multiple products in the Healthcare space; across news/research, data analysis products, patient & HCPs educational programs & Pharmaceutical companies.
Overhauled the design of the premium products leading to an increase in sponsorships and user retention.

Digital Designer
LEAP - Legal Software | UK | Feb 2018 - Nov 2018.

Worked closely with the marketing manager producing online and offline material specific to the company’s requirements.

Product Designer / Creative Director
A Donde Ir Con Niños.com | Mexico | 2016 -2018.

Led the product vision and set the product direction
Managed a small team. and directed the UX research,

prototype, usability tests and UI design.
Successfully validated the idea.

Senior Creative
The Wire Room | Mexico | 2012 -2016.

Led the product vision and set the product direction
Concept + Idea Generation
Catered to a range of clients in a variety of digital mediums
Managed teams and supervised projects.