top of page
IMG_7626.jpg

About

Adaptability, communication, empathy, problem-solving and teamwork

About me

Hi! I'm Ale Ward, a Senior Product designer living in London with 10+ years of experience within the design industry.
 

I like to design intuitive user interfaces and user experiences for apps, websites and digital software that provide relevant and meaningful experiences to the users. I love team collaboration and design thinking workshops.

I am also a taco lover & a Hanson fan (yes, Mmmbop!) .

Experience

Senior Product Designer - Contract

Tesco | UK | Aug 2022 - Present

  • Led the team and successfully completed the migration of old platforms into a new one, resulting in a 20% reduction in IT costs and an increase in user satisfaction.

  • Optimised customer journeys across all channels.

  • Worked on a new business proposition that will be launched later this year, which is expected to generate millions in sales in the first year.

Senior Experience Designer - Contract

Costa Coffee | UK | Aug 2021 - Present

  • Led the design of the newest global-facing digital product at Costa Coffee.

  • Collaborated with cross-functional teams to develop and apply the rebrand across all digital platforms, resulting in a more consistent and cohesive user experience.

  • Collaborated with designers and engineers to develop a new design system that will be used to create future digital products at Costa Coffee.

  • Successfully implemented the new calorie system on the Costa Coffee App, making it easier for customers to make informed choices about their food and drink.

  • Successfully implemented the new gamification experience, increasing customer satisfaction.

Senior UX/UI Designer
Phase II & SES | UK | Nov 2018 - Aug 2021.

  • Ran multiple products in the Healthcare space; across news/research, data analysis products, patient & HCPs educational programs & Pharmaceutical companies.

  • Overhauled the design of the premium products leading to an increase in sponsorships and user retention.

Digital Designer
LEAP - Legal Software | UK | Feb 2018 - Nov 2018.

Worked closely with the marketing manager producing online and offline material specific to the company’s requirements.

Product Designer  - Creative Director
A Donde Ir Con Niños.com | Mexico | 2016 -2018.

  • Led the product vision and set the product direction.

  • Successfully validated the idea through user research and market analysis.

  • Directed the UX research, prototype, usability tests, and UI design.

  • Managed a small team of developers, designers, and marketers to bring the product to market.

  • Grew the website to over 50,000 monthly visits in one year.

Founder
Taco toons | Mexico | 2012 -2018.

  • Conducted qualitative user research to identify the needs and interests of Mexican travellers.

  • Designed and developed a line of souvenirs that were both visually appealing and culturally relevant.

  • Managed a team to bring the product to market, including sourcing suppliers, negotiating contracts, and managing inventory.

  • Sold the products to key retailers across various Mexican territories.

Creative
The Wire Room | Mexico | 2012 -2016.

  • Concept + Idea Generation

  • Catered to a range of clients in a variety of digital mediums

  • Managed teams and supervised projects.

bottom of page